The Word is Out! http://www.blog.beaffinitive.com/index.html http://blog.beaffinitive.com/podcasts/affinitive_podcast.gif The Word is Out! http://www.blog.beaffinitive.com/index.html Affinitive no 60Big Contact marketing word of mouth community fans Introducing Our New Podcast Series Sat, 8 Apr 2006 14:32:45 GMT http://www.blog.beaffinitive.com/index.html?itemId=126934 http://www.blog.beaffinitive.com/index.html?itemId=126934 Episode 1 - High Moon Studios / Darkwatch
Tags: marketing word of mouth community fans
Download : MP3 Audio

We're happy to announce the launch of the first installment of "The Word is Out", our word of mouth podcast series. To kick things off, we chat with Meelad Sadat, Director of Business Relations, and Sandi Spier, Creative Digital Manager of Business Relations at High Moon Studios, the folks behind the sleeper hit video game Darkwatch. They discuss the challenges in trying to launch a new IP and how Darkwatch was able to cultivate a rabid fan base for the game before it was ever released. Whether you are in the video game industry or not, you'll surely find what they have to say insightful.

We'll be adding new installments every few weeks, so we'd love to hear your feedback, questions/technical issues and suggestions. Drop us a line at blog [ at ] beaffinitive [ dot ] com. Thanks for listening!

Note: Click on the Feed Player to the left to listen to the podcasts right in your web browser, or subscribe to our feed by adding it to iTunes or your favorite podcast catcher. Your computer will then automatically download new podcasts as they are added.


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